{"id":103,"date":"2018-07-31T16:59:04","date_gmt":"2018-07-31T07:59:04","guid":{"rendered":"http:\/\/edithtokyo.com\/testimo\/?page_id=103"},"modified":"2024-04-18T15:01:27","modified_gmt":"2024-04-18T06:01:27","slug":"about_en","status":"publish","type":"page","link":"https:\/\/edithtokyo.com\/en\/about_en\/","title":{"rendered":"About"},"content":{"rendered":"
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Feel the emotion behind \u00c9DIT(h)\u2019s historical yet modern scent. It is a scent that includes fragrances originally from Asia and used since Nikko Jirushi\u2019s founding in 1905.

\r\n\r\n\u00c9DIT(h) was born from a fortuitous discovery: that Japan\u2019s stamp tradition and fragrance go very well together.
\r\nFounded in 1905, Nikko Jirushi has kept alive traditional red-ink shuniku stamp pad manufacturing methods for over 100 years. Nikko Jirushi VI launched \u00c9DIT(h) as a brand combining the essence of historical and modern culture by applying the company\u2019s manufacturing tradition and his experience as a former music director.
\r\nThroughout the manufacturing process, we make \u00c9DIT(h) products by reconstructing the fragrances, materials, and expertise used in making Nikko Jirushi\u2019s shuniku.
\r\nIn every detail, from scent to packaging, we insist that \u00c9DIT(h) products are those that could only come from our unparalleled story. \u00c9DIT(h) expresses Japan\u2019s traditions in a new form.
\r\nAnd now it\u2019s your turn to experience its world.\r\n<\/div>\r\n \r\n <\/div>\r\n \r\n \r\n
About \u00c9DIT(h)<\/div>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n \r\n \r\n
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Creative director<\/div>\r\n
Kentaro Kuzuwa     <\/a><\/div>\r\n Supervised musicians in various genres such as club music, hip hop, rock, and pop as a promoter and A&R director at a major record company. Later traveled to over 50 countries, then returned to Japan to take over his family business Moriyama INC., established in 1905.
\r\n Having understood the appeal of quality management and the stable production of industrial products, as well as the scarcity and superior skill of traditional crafts, he is transforming those techniques into products modern society needs. Good at injecting his expertise in various cultures into product creation. <\/div>\r\n <\/main>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"Feel the emotion behind \u00c9DIT(h)\u2019s historical yet modern scent. It is a scent that includes fragrances originally from Asia and used since Nikko Jirushi\u2019s founding in 1905. \u00c9DIT(h) was born from a fortuitous discovery: that Japan\u2019s stamp tradition and fragrance go very well together. Founded in 1905, Nikko Jirushi has kept alive traditional red-ink shuniku …

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