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La proximité inattendue entre senteur et cachets

Les cachets. Pour les Japonais, ils symbolisent l’identité, et les liens qui nous relient.
À l’époque moderne, il semblerait que nous recherchions cette philosophie dans le parfum, vu comme un indicateur d’identité et de lien.
Nous sommes engagés dans la production industrielle de cachets japonais depuis la fondation de notre entreprise en 1905.
Les matériaux que nous employons dans nos tampons encreurs traditionnels japonais “SHUNIKU” – d’un format classique depuis les débuts de l’entreprise – sont, pour beaucoup, utilisés dans des produits liés aux parfums, et ils sont conçus pour offrir à notre tampon encreur une senteur unique.
Le lien inattendu entre la philosophie et les matériaux employés à la fois pour les parfums et les cachets.
De la même manière que la cuisine japonaise est basée sur le principe négatif d’élimination du superflu, nous devons faire le tri parmi les matériaux nécessaires à l’élaboration du tampon encreur traditionnel. Nous ajoutons ensuite ce qu’il faut pour faire un parfum de haute qualité, et grâce à notre savoir faire traditionnel, nous recomposons ces matériaux pour créer une nouvelle senteur. C’est ‘ÉDIT(h)/Édith’

ÉDIT(h) is a brand launched by Moriyama INC., company
which was founded in Tokyo in 1905.

Since its inception, Moriyama INC. has been predominantly manufacturing and selling traditional Japanese stamp pads called ”SHUNIKU” under the brand name Nikko Jirushi. Along with the latest technology, we have inherited the traditional manufacturing methods that have lasted for more than 100 years.

The fragrance of ÉDIT(h) applies the perfume, materials, formulation, and expertise used to make the ”SHUNIKU” from Nikko Jirushi, and is made under the direction of former music producer and 6th generation Moriyama INC. brand director.

Originating in Japan, the Japanese stamp “HANKO” is used for “self identification”.
Moriyama INC. is developing products that enable every individual to express their identity.
The scent becomes a part of the person who applies it, and will leave an imprint in the memories of the people they encounter. It is in that sense that Moriyama INC. is said to have created a fragrance with a fortuitous affinity between fragrance and SHUNIKU.

The first collection of ÉDIT (h) has been created with a perfumer who is active in Tokyo, a graphic designer, and manufacturing engineers who has been working with Nikko Jirushi for many years.

Brand director
Kentaro Kuzuwa

Born in 1975. Supervised musicians in various genres such as club music, hip hop, rock, and pop as a promoter and A&R director at a major record company. Later traveled to over 50 countries, then returned to Japan to take over his family business Moriyama INC., established in 1905.
Having understood the appeal of quality management and the stable production of industrial products, as well as the scarcity and superior skill of traditional crafts, he is transforming those techniques into products modern society needs. Good at injecting his expertise in various cultures into product creation.